'Drug education' doesn't work because, as Americans, we believe that drugs are the answer to problems.
We give drugs to our children to correct behavioral issues that should be corrected by changing their environment.
We take drugs ourselves for similar reasons, including the illegal ones.
"Man, I need a drink."
"I could really use a cigarette."
"I can't function without my morning coffee."
"Got an aspirin, this place is giving me a headache."