The Beancounter Mentality

A quote from the Article "iPhone & iPod: contain or disengage?":
"Apple has to always remember that simply making money CANNOT be its point of existence. The point of any company should be to make customers want to give it money, NOT to get money from customers. It's a subtle distinction that is the difference between good and evil."
read more | digg story

This is a subtle but important error that most of corporate America commits, on a regular basis. Nothing longer than the end of the next quarter matters to the average accountant in a large corporation (which gets back to my previous observation about large corporations and innovation) I have watched this particular progression occur over and over in the corporate world, as the accountants convince the managers that their distorted view of the bottom line is the only view that counts.

...and then the finger pointing concerning who's to blame for the company loosing market share begins.

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