Competitive free market prices have the power to solve a host of problems. Rising prices encourage innovation. Higher energy prices are already sparking innovations that will save energy, protect the environment, and even bring gasoline prices back down as increasing efficiency moderates demand.
The same thing can happen with health care. Government controls more than half of all health care spending. This gives government the power to set prices. The insurance companies then follow the prices set by Medicare and Medicaid. The result is the same as it was for oil, airlines, shipping, and every other government attempt to set prices.
You have a choice. You can either trust politicians to correctly calculate the correct supply and price of health care, and suffer the inevitable negative consequences, or you can harness the magical power of competitive free market prices to increase supply and lower prices.
I wouldn't say Prices are Magic myself. To most people they probably appear as magic, which is why they think gov't control is the answer. But gov't control is the problem (as the rest of the blog entry points out) free markets are the solution.
...and we desperately need a freer market in Health Care. NOT a single payer Hellarycare system.