Re-Branding Gone Wrong, or Too Much Truth in Advertising?

The UK Office of Government Commerce (OGC) is undergoing a re-branding effort. I happen to think the new logo represents a good grip on the actual efforts of most government organizations.

I especially like the response from the spokesman for OGC:
"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"
read more | digg story

Keith Olbermann featured this in Thursday's (4/23) oddball.

No comments:

Post a Comment

Ad Hominems, Spam and Advertisements will be mercilessly deleted. All other comments are eagerly anticipated.