I'll give the author points for identifying the reason that Valve promotes Steam, to the exclusion of all other methods of game installation. But he fails to unambiguously state what that reason is.
I'm a capitalist, I have no problem with profit. What I have a problem with is the continuing saga of limiting the usefulness of a product, even crippling same, for the explicit purposes of increasing profit margins; even when these actions limit the value of the product to the customer. DRM can come in many forms, and relying on Valve and Steam to continue to authorize a program's use every time you start it will eventually end in your paying for the same game over and over again as their profit margin demands it.
Make no mistake about it, Steam is DRM. If you do not have an active online presence when installing the game from disc (those of us who continue the arcane practice of actually going to brick and mortar stores for our software) you will not be allowed to install, at all. No where on the packaging for The Orange Box or Half Life is this fact revealed, and good luck returning already opened software for a refund. That doesn't happen, either.
Luckily (or maybe unluckily) we have high speed internet service, and so The Son was able to install his favorite programs and play them ad nauseum. Or he would be able to if Steam didn't present me with a regular series of challenges based on arcane hardware limitations and failed upgrade problems.
After a few months of being Steamrolled, I'm declaring a moritorium on Steam controlled games in this household. I've had enough of re-installing and re-configuring, and then re-re-installing and re-re-configuring Valve games to last me for the rest of my life. The children keep asking me when I'm going to play Half-Life 2 (because, like Doom 3, they watched me play Half Life from the safety of the couch, where the monsters can't get them. They want to continue the entertainment of watching dad scream in terror when the monsters start eating the back of his head) and my answer is a solid "never". Never going to play it, because the frustation of making Steam work with Half-Life and the other Valve programs leaves little room for the entertainment that you are supposed to get from gaming. Never mind that I don't want to get attached to a program that Valve could de-authorise whenever they please, for whatever reason they see fit.
I have a dream. I just want to be able to install a game, and then never have to worry about licensing again. If I were pirating...
[Copying without paying for software. Not really pirating. Pirating involves theft of value by force. Like taking your money and not giving you software that works, for example. Theft of my money is just as much piracy as continued use of a program you have not licensed properly]
...software, it would be that simple. I wouldn't have to answer to the authors of the program when it came to methods of installation, numbers of installs, or online status when installing. That is what these games developers have to compete with when it comes to rolling out new software. The software may or may not work on my system, I may not get the bug patches, but the price (free) is right for that kind of risk. And I won't have to listen to children beg me for the advertised games they don't own, conveniently available through Steam.
No, Valve has found their version of an MMO (and World Of Warcraft, Blizzard's premiere MMO, is experiencing astronomical profits) and they are milking it for all it's worth. I just don't have any need to be treated as a revenue source for game companies that really aren't doing too bad after all.
The interesting part of the article was the information on other game companies intentions to compete with Steam for customers. Well, they might have one sitting right here.
Impulse claims to be much more open, in keeping with Stardock’s continuing policy of being DRM-free and rewarding the legitimate customer. Recent furores over invasive and overly protective piracy prevention tools has divided the industry, with some favoring the maximum effort possible to stop piracy, while the rest advocating a free system which does not punish the consumer. Stardock, being at the forefront of this movement, consistently promise to never restrict their customers in the name of reducing piracy. By distributing their games online via the same methods as those who steal games, Stardock is banking on the loyalty of their customers and the attractiveness of their product to survive. So far, it is working.It sounds good. But it only runs in Windows, a platform that I've vowed to abandon, for pretty much the same reasons I don't approve of Steam. Too many hoops to jump through, too many limitations on what I can do, too much money for what I'm actually getting.
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How about a cutting edge gaming system that is platform neutral, like Mozilla? No, I'm not happy about the state of gaming these days, and I don't see much hope on the horizon. Still, it's good that there are companies out there that realize treating customers like criminals is not the way to ingender loyalty amongst the endusers. Now lets see if they go the distance.