The WoW subscription numbers have taken yet another hit, with a 1.3 million subscriber drop between February and May, Kotaku reports. They add that the subscriber loss has mostly come from eastern markets, but even so, this is over a 25% total loss from the dizzying heights of the Wrath of the Lich King subscriber numbers.
We’ve joked about WoW being dead here before on Gamebreaker, and we’re hoping it’s pretty clear that we’re not being wholly serious this time either. The game has not gone the way of the dodo, it is not pushing up the daisies, it is not an ex-MMORPG just yet. Even with this drop, the WoW subscriber numbers are very healthy compared to just about any other MMORPG on the market right now. And for a title of its age to be able to maintain such a large base, even in the face of some stiff competition is impressive indeed. 8.3 million people is not a small number.
Nonetheless, this is the lowest WoW subscription number point since early in 2007. It is a natural low point in the expansion cycle, with the latest patch on its way, and an uptick could well appear. Mists of Pandaria has been a divisive expansion, heralded jointly as being the best the game has been, and one of the worst grinds of recent years. But is this drop in numbers due to the changes in WoW, or the changes in the gaming world around it? WoW has a very diverse appeal: with a subscriber base of this size it’s nigh on impossible to please everyone, and are the players who joined later on just too different to those who came in at the start.
While WoW is hardly dead in the water, one has to wonder: what’s causing the subscription losses? And will it ever regain them?